The numbers are staggering – over two billion people use Instagram monthly, and 72% of B2B companies already use the platform for their marketing efforts. But here’s something remarkable: 70% of these users watch Instagram Stories every day. Businesses make up one-third of the most-viewed Stories. The platform proves its worth as 15% to 25% […]

Most B2B marketers use content marketing strategies to attract customers, yet 90% of them struggle to generate meaningful results. The statistics paint a stark picture – 94% of published content receives zero backlinks. Creating an effective B2B content marketing strategy that stands out remains a significant challenge. Content marketing generates three times more leads than

Businesses spend five to seven times more to acquire new customers compared to keeping existing ones. This cost difference between customer acquisition and retention strategies has become a significant consideration for businesses in 2025. The numbers reveal a compelling story, despite many companies’ focus on new customer acquisition. Selling to existing customers has a 60-70%

Customer acquisition costs show surprising differences between industries. Fintech companies invest $1,450 to acquire one customer, while food and beverage businesses need only $53. Your customer acquisition cost plays a significant role in business success. This metric calculates the total sales and marketing expenses required to bring in new customers. Successful companies target a 3:1

The cost of acquiring new customers has jumped by almost 50% in the last five years. Businesses now find it harder to attract customers. Revenue growth depends heavily on customer acquisition strategy – 45% of retail brands call it their primary driver. Yet many companies struggle to implement these strategies successfully. Statistics show that bringing