Businesses spend five to seven times more to acquire new customers compared to keeping existing ones. This cost difference between customer acquisition and retention strategies has become a significant consideration for businesses in 2025. The numbers reveal a compelling story, despite many companies’ focus on new customer acquisition. Selling to existing customers has a 60-70% […]

Business as Usual (BAU) represents standard operating procedures and time-tested practices that are the foundations of an organization’s daily operations. BAU covers routine activities in departments of all sizes, such as production, sales, marketing, finance, and administration that keep operations stable. Project-based work has defined endpoints, but BAU activities continue indefinitely and keep systems stable

Customer acquisition costs show surprising differences between industries. Fintech companies invest $1,450 to acquire one customer, while food and beverage businesses need only $53. Your customer acquisition cost plays a significant role in business success. This metric calculates the total sales and marketing expenses required to bring in new customers. Successful companies target a 3:1

The cost of acquiring new customers has jumped by almost 50% in the last five years. Businesses now find it harder to attract customers. Revenue growth depends heavily on customer acquisition strategy – 45% of retail brands call it their primary driver. Yet many companies struggle to implement these strategies successfully. Statistics show that bringing