Perplexity AI Statistics 2025: How Many People Use Perplexity?

Perplexity AI is an AI-powered search engine that has rapidly emerged as a serious challenger to Google’s search dominance.

Launched in December 2022, Perplexity gained traction quickly by offering conversational search with real-time citations.

In just over two years since its launch, the AI search startup has already secured a $18 billion valuation and processes over 500 million monthly queries. This explosive growth trajectory mirrors what we’ve seen with other top AI startups, highlighting the massive market opportunity in AI-powered solutions.

From user growth to revenue projections, we’ll cover the most up-to-date statistics about this rising AI search competitor.

Related: For more AI industry insights, check out our analysis of ChatGPT statistics and AI agent trends shaping the competitive landscape.

Key Perplexity AI Stats

Perplexity has 15+ million monthly active users worldwide
The platform processes over 500 million search queries per month
Perplexity is valued at $18 billion as of June 2025
The company has raised $915 million in total funding
Average session duration is 23 minutes and 10 seconds
Perplexity holds 6.2% of the AI search market share
The platform has 247 employees worldwide

Perplexity Monthly Active Users Worldwide

According to the latest data, Perplexity AI has 15+ million monthly active users worldwide as of 2025.

The number of Perplexity monthly active users has grown by 50% year-over-year, representing one of the fastest growth rates in the AI search space.

Here’s the growth trajectory of Perplexity’s monthly active users:

Date	Monthly Active Users
Early 2023	1.2 million
January 2024	10 million
April 2024	12 million
2025	15+ million

Sources: DemandSage, ElectroIQ, Business of Apps

Perplexity Daily Usage Statistics

Perplexity AI attracts approximately 2+ million daily users from around the globe.

The platform has recorded peak daily visitor counts of up to 2.7 million users in a single day, with August 2024 showing particularly strong engagement at 2.2 million daily users.

Monthly Website Visitors

Perplexity typically receives around 50+ million global website visitors each month, with significant growth spikes:

March 2025: 159.7 million visits (explosive growth month)
August 2024: 57.8 million visits
July 2024: 51.3 million visits
June 2024: 47 million visits

Sources: DemandSage, Wired, Similarweb

Search Query Volume

Perplexity AI processes an impressive 500+ million search queries per month, which breaks down to:

Daily queries: 17+ million
Annual queries: 6+ billion (representing 1,200% growth from 2023)

Query Growth Projections

By 2032, Perplexity predicts it will handle:

300 million requests per day
9 billion requests per month
110 billion requests per year

Source: Nikola Roza Statistics

User Engagement and Session Data

Perplexity users demonstrate exceptionally high engagement compared to traditional search engines:

Average Session Duration

23 minutes and 10 seconds – This significantly outperforms:

Google: 2-4 minutes
Bing: 15 minutes 19 seconds
ChatGPT: 7 minutes 48 seconds

Other Engagement Metrics

Pages per visit: 1.81 average
Bounce rate: 62.63%
User retention rate: 85%
30-day return rate: 90% of users return within 30 days

Sources: Nikola Roza, ElectroIQ

Perplexity User Demographics

Gender Split

Male users: 57.65%
Female users: 42.35%

Age Distribution

The largest user demographic is 25-34 years old, accounting for 33.47% of users:

Age Group	Percentage
25-34	33.47%
18-29	~25%
35-44	~20%
45+	~21%

Device Usage

Mobile devices: 57.8% of visits
Desktop and tablet: 42.2% of visits

Sources: Similarweb, ElectroIQ

Geographic Distribution

Top Countries by User Base

United States: 16.47% of total users
Indonesia: 10.02% of users
India: 7.11% of users

Traffic Sources

Direct traffic: 76.87%
Search engines (Google): 12.58%
Other sources: 10.55%

Source: AI Mojo

Perplexity Market Share and Competition

AI Search Market Position

Perplexity holds 6.2% of the AI search market share as of 2025, positioning it as a growing competitor in the rapidly evolving landscape.

Competitive Landscape

ChatGPT: Dominant player with 62.5% overall AI tool market share
Google AI Overviews: Integrated into main search
Microsoft Copilot: Bing integration
Perplexity: 6.2% standalone AI search market share

Performance Comparison

Perplexity outperforms competitors in accuracy:

15% more accurate than traditional search engines
10% more accurate than other AI-powered search tools (Copilot, ChatGPT)

Sources: TapTwice Digital, Nikola Roza

Perplexity Revenue and Financial Performance

Current Revenue

2024 revenue: $50 million
2025 projected revenue: $100-150 million
Annual Recurring Revenue (ARR): $35-100 million

Revenue Growth Rate

400% year-over-year growth from 2024 to 2025 projections.

Long-term Projections

2032 revenue forecast: $1.5 billion

Revenue Model

Perplexity generates revenue through:

Premium subscription service ($20/month)
Enterprise solutions
Advertising (in testing phase)
API access

Understanding customer acquisition costs by industry helps contextualize how Perplexity’s subscription model compares to other SaaS companies in terms of unit economics.

Sources: TapTwice Digital, Saufter

Perplexity Funding and Valuation

Current Valuation

$18 billion as of June 2025 – representing one of the fastest valuation growth stories in startup history.

Valuation Timeline

Date	Valuation
March 2023	$150 million
January 2024	$520 million
March 2024	$1.04 billion
June 2024	$3 billion
December 2024	$9 billion
May 2025	$14 billion
June 2025	$18 billion

This valuation growth represents one of the fastest startup to unicorn timelines in recent history, achieving unicorn status in just 15 months.

Total Funding Raised

$915 million across 7 funding rounds

Recent Funding Activity

Latest round: $500 million led by Accel (May 2025)
Extension round: $100 million (June 2025)

Notable Investors

NVIDIA
SoftBank
Jeff Bezos (Bezos Expeditions)
Susan Wojcicki (Former YouTube CEO)
Tobi Lütke (Shopify CEO)
Dylan Field (Figma CEO)

Sources: PYMNTS, FinTech Weekly, CNBC

Company Information and Team

Employee Count

247 employees worldwide as of 2025

The company has been expanding rapidly to support its growing user base and develop new AI search capabilities.

Founded

December 7, 2022 by:

Aravind Srinivas (CEO)
Denis Yarats
Johnny Ho
Andy Konwinski

Headquarters

Perplexity is based in San Francisco, California.

Sources: TapTwice Digital, Wikipedia

Growth Metrics and Trends

Traffic Growth

12,000%+ growth since early 2023
44.2% month-over-month traffic growth rate
66% increase in search interest over the past year

User Acquisition

75%+ of users discovered Perplexity through word-of-mouth and social media
Organic growth driving 152.5 million unique monthly visitors

This organic growth approach aligns with successful data-driven startup growth strategies that prioritize product-market fit over paid acquisition channels.

Interest and Popularity

20,530% growth in interest year-over-year
4.4 million searches per month for “Perplexity AI” (66% growth)

Sources: Glimpse, ElectroIQ, Nikola Roza

Product Features and Development

Core Features

Real-time web search with current information
Source citations for transparency
Conversational interface with follow-up questions
Multiple language support

Strategic Developments

Potential Apple Acquisition

Apple has reportedly held talks about acquiring Perplexity AI, which would:

Help Apple build an AI-based search engine
Provide an alternative to Google search integration
Strengthen Apple’s AI capabilities

TikTok Merger Proposal

In January 2025, Perplexity proposed a merger with TikTok’s U.S. operations, creating a combined entity potentially valued at $300+ billion.

Revenue Sharing with Publishers

Launched in July 2024, Perplexity shares ad revenue with publishers when their content is cited in search results. This model addresses content licensing concerns while creating sustainable growth loop frameworks for content creators.

Sources: PYMNTS, Bloomberg, Tech Funding News

Future Projections and Market Position

2032 Market Predictions

Market valuation: $32.3 billion projected
Annual revenue: $1.5 billion
Query volume: 110 billion per year

Competitive Positioning

Perplexity is positioning itself as:

The transparency-focused alternative to Google
A real-time information provider vs. knowledge cutoff limitations
A conversational search experience vs. traditional link lists

Growth Challenges

Increasing competition from Google AI Overviews
OpenAI’s ChatGPT search integration
Legal challenges regarding content scraping
High computing costs for AI processing

Sources: ElectroIQ, Tech Funding News

Key Takeaways

Explosive Growth: Perplexity has achieved a 120x valuation increase in just 2.5 years
Strong User Engagement: 23-minute average sessions significantly exceed traditional search
Market Disruption: 6.2% AI search market share positions it as a serious Google challenger
Financial Momentum: 400% revenue growth with $100M+ ARR projected for 2025
Strategic Value: Apple acquisition talks highlight its competitive importance
Innovation Pipeline: Comet browser launch could expand beyond search into browsing

Perplexity AI represents one of the most significant challenges to Google’s search dominance in over a decade, backed by impressive user growth, strong financial performance, and ambitious product expansion plans. For founders looking to understand essential startup metrics, Perplexity’s growth story offers valuable insights into scaling AI-powered products in competitive markets.

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Sarath C P

At StartupGuruLab, I share data-driven tactics, proven growth frameworks, and real success stories that transform startups into market leaders.