Threads Statistics 2025: Users, Growth and Demographics

• Threads reaches 350 million monthly active users as of April 2025
• Daily active user count stands at approximately 100 million worldwide
• Platform experienced 35% increase in engagement time during Q1 2025
• Gained 30 million new users in the first quarter of 2025 alone
• Core demographics: 25-34 year olds (29%) and 18-24 year olds (20.4%)

Looking at the numbers, it’s clear that Threads isn’t just another failed social media experiment from Meta. The platform has found its footing and is showing impressive momentum in 2025.

Thread Growth Story

Threads hit a major milestone in April 2025, reaching 350 million monthly active users. This wasn’t just a small bump – Meta added 30 million new users in Q1 alone, accelerating from the 20 million they added in the previous quarter.

I’ve been tracking Threads’ growth trajectory since its launch, and the numbers tell an interesting story:

• July 2023: Initial launch
• December 2024: 300 million monthly active users
• January 2025: 320 million monthly active users
• April 2025: 350 million monthly active users

For context, that’s a 16.7% increase in just four months. Not bad for a platform many dismissed as “just another Twitter clone” when it launched.

Who’s Actually Using Threads?

One thing I find particularly interesting is the demographic breakdown. Unlike some platforms that skew heavily toward teens or older adults, Threads has developed a solid base among young professionals and older Gen Z users:

• 25-34 year olds: 29% (largest user segment)
• 18-24 year olds: 20.4% (second largest segment)

This suggests Threads is capturing that sweet spot of users with both social media savvy and purchasing power – exactly the audience many brands want to reach.

Engagement Is Trending Up

Speaking of engagement, that’s where some of the most promising stats come in. Time spent on the platform increased by 35% in Q1 2025, according to Meta’s earnings report. This isn’t just people downloading the app and forgetting about it – users are actually spending more time scrolling, posting, and interacting.

I suspect this has something to do with the improvements Meta made to the algorithmic feed in late 2024, which seemed to strike a better balance between showing content from followed accounts and discovering new voices.

Download Numbers Tell Their Own Story

With over 265 million total app downloads since launch, Threads has established itself as more than a passing fad. What’s interesting is that they’re still seeing 26-28 million new downloads monthly in early 2024 – suggesting there’s still plenty of room for growth.

I remember when many analysts predicted Threads would flame out after the initial curiosity wore off. The sustained download rate proves otherwise.

Analytics: Finally Getting Serious

For those of us who’ve been using Threads for marketing, the introduction of Threads Insights in August 2024 (with expanded metrics in January 2025) was a game-changer. Before that, measuring performance felt like guesswork.

The native analytics now offer decent visibility into:

• Audience demographics
• Engagement rates
• Content performance
• Reach metrics

For deeper analysis, the platform now works with third-party tools like Hootsuite and the specialized Threads Dashboard. This focus on measurement tools signals Meta’s commitment to making Threads viable for content creators and brands, not just casual users.

Challenging Twitter’s Dominance?

Let’s be real – with 350 million monthly users, Threads still hasn’t caught up to Twitter’s approximately 550 million. But the growth trajectories tell different stories. While Twitter (or X, if you prefer) has struggled with advertiser exodus and user volatility, Threads has shown consistent upward momentum.

I’ve noticed more journalists, industry experts, and brands making the switch or at least maintaining active presences on both platforms. The conversation quality has improved dramatically from Threads’ early days.

What This Means for the Future

Looking at these stats holistically, I see a few key implications for Threads heading into late 2025:

1. Growth will likely continue but may slow slightly as the platform approaches market saturation in key demographics
2. Meta will focus heavily on daily active user conversion – turning those monthly visitors into daily users
3. The battle for creator loyalty will intensify between Threads, Twitter, and other platforms as monetization features expand
4. International growth markets will become increasingly important for reaching the next 100 million users
5. Enhanced integration with Instagram will continue to be a key differentiator and growth driver

The Bottom Line

Threads has transitioned from “interesting experiment” to “legitimate Twitter competitor” faster than many expected. The 350 million user milestone is significant not just for the number itself, but for the accelerated growth rate it represents.

For content creators, marketers, and businesses, these statistics suggest it’s no longer a question of whether to have a Threads strategy, but what that strategy should be. The platform has reached critical mass, and the engagement metrics indicate users are finding genuine value there.

I’m particularly interested to see how the analytics capabilities evolve over the coming months, as that will be crucial for anyone using the platform professionally. The investments Meta has made so far suggest they understand this is a priority.