Indonesia’s startup ecosystem is experiencing remarkable growth in 2025, establishing itself as Southeast Asia’s leading innovation hub. With a population of 280 million, a rapidly digitizing economy, and increasing investor confidence, Indonesian startups attracted over $955 million in tracked funding across 114 companies in our dataset spanning from 2024 through early 2025.
The first months of 2025 alone have seen $93.5 million invested across 14 Indonesian startups, signaling continued momentum in this vibrant ecosystem. This comprehensive analysis identifies the most promising Indonesian startups positioned for substantial growth in 2025, spanning sectors from financial technology and sustainable transportation to agriculture and renewable energy.
Key Statistics: Indonesia’s Startup Ecosystem in 2025
Funding Overview
- Total funding tracked: $955.5 million across 114 Indonesian startups
- Q1 2025 funding: $93.5 million across 14 companies
Sector Distribution
- Technology dominance: Information Technology (19 companies), Software (12)
- FinTech strength: Financial Services (13), FinTech (12)
- Emerging sectors: Logistics (8), Healthcare (8), Agriculture/Farming (7)
Geographical Spread
- Jakarta dominance: 59 companies headquartered in Jakarta proper
- Growing regional hubs: Bandung (6 companies), Yogyakarta (3), Surabaya (2)
- Emerging ecosystem: 20+ cities across the archipelago hosting startups
Top 10 Indonesian Startups to Watch in 2025
1. AwanTunai
- Total Funding: $194.9 million
- Last Funding: December 2024
- Focus: Financial Services, FinTech, Payments, Supply Chain Management
Leading Indonesia’s startup ecosystem with nearly $195 million in funding, AwanTunai is revolutionizing access to working capital for Indonesia’s massive MSME (Micro, Small, and Medium Enterprise) sector. Their platform provides embedded financial services that digitize traditional supply chains, enabling small businesses to access inventory financing and digital payments.
In a country where 60% of GDP comes from MSMEs yet only 20% can access formal credit, AwanTunai addresses a critical market gap. Their December 2024 funding round positions them for aggressive expansion across Indonesia’s vast archipelago in 2025, potentially transforming how millions of small businesses operate.
2. Qoala
- Total Funding: $133.9 million
- Last Funding: March 2024
- Focus: Blockchain, Financial Services, FinTech, Insurance, InsurTech
With $133.9 million in funding, Qoala has established itself as Indonesia’s leading insurance technology platform. The company leverages technology to make insurance products more accessible, affordable, and transparent for Indonesia’s growing middle class.
In a country with insurance penetration below 2% (compared to the global average of 6.1%), Qoala’s digital approach is opening access to previously underserved populations. Their platform offers everything from health and vehicle insurance to innovative micro-insurance products tailored for Indonesia’s unique needs. Their strong funding position enables continued product innovation and market expansion throughout 2025.
3. Aruna
- Total Funding: $73.7 million
- Last Funding: October 2024
- Focus: AgTech, Communities, Seafood
Aruna has secured $73.7 million to transform Indonesia’s massive fishing industry through technology. Their platform connects small-scale fishermen directly with buyers, eliminating inefficient middlemen and creating more sustainable fishing practices while improving livelihoods for coastal communities.
As the world’s largest archipelagic nation with over 17,000 islands, Indonesia’s fishing sector employs millions but has historically suffered from inefficiency and opacity. Aruna’s technology provides fishermen with better prices, buyers with improved traceability, and consumers with fresher products. Their October 2024 funding round supports continued expansion across Indonesia’s vast coastline in 2025.
4. Maka Motors
- Total Funding: $37.6 million
- Last Funding: January 2025
- Focus: Automotive, Electric Vehicle, Travel
Securing the funding round of early 2025, Maka Motors is leading the country’s transition to electric mobility. Their approach combines locally-designed electric motorcycles with battery swapping infrastructure tailored for Indonesia’s unique transportation landscape.
With transportation contributing significantly to Indonesia’s carbon emissions and air quality challenges, Maka Motors addresses both environmental concerns and practical mobility needs. Their January 2025 funding signals investor confidence in Indonesia’s electric vehicle future and positions Maka Motors as a potential market leader in Southeast Asia’s transition to sustainable transportation.
5. Chickin
- Total Funding: $35.3 million
- Last Funding: January 2025
- Focus: Farming, Livestock, Meat and Poultry
Chickin secured funding in January 2025 to advance their agricultural technology platform focused on poultry farming. Their end-to-end solution helps farmers optimize operations, improve animal welfare, and connect more efficiently with markets.
In a country where poultry farming represents a major agricultural sector and protein source, Chickin’s technology addresses critical inefficiencies and quality challenges. Their platform combines IoT sensors, mobile applications, and data analytics to transform traditional farming practices, supporting Indonesia’s food security goals while improving farmer livelihoods.
6. Honest
- Total Funding: $59.2 million
- Last Funding: May 2024
- Focus: Apps, Banking, Financial Services, FinTech
With $59.2 million in funding, Honest is developing next-generation digital banking services for Indonesia’s rapidly evolving financial landscape. Their application combines traditional banking services with innovative savings tools, financial education, and inclusive design.
Indonesia’s banking penetration remains below 50%, creating enormous opportunities for digital-first financial services. Honest’s platform addresses the needs of both urban professionals and the newly banked population entering the formal financial system for the first time. Their substantial funding provides runway for product development and customer acquisition throughout 2025.
7. Broom
- Total Funding: $58.3 million
- Last Funding: October 2024
- Focus: Automotive, Finance, Financial Services
Broom has secured $58.3 million to transform Indonesia’s automotive financing landscape. Their platform streamlines vehicle purchasing and financing, making car ownership more accessible while creating a more efficient marketplace for dealers and lenders.
Indonesia’s growing middle class is increasingly seeking vehicle ownership, yet traditional financing processes remain cumbersome and opaque. Broom’s technology combines digital applications, alternative credit scoring, and streamlined processing to improve the experience for all stakeholders. Their October 2024 funding round supports their continued market expansion in 2025.
8. SUN Energy
- Total Funding: $57 million
- Last Funding: February 2024
- Focus: Energy, Environmental Consulting, Renewable Energy
With $57 million in funding, SUN Energy is advancing Indonesia’s transition to renewable energy through innovative solar power solutions. Their approach spans residential, commercial, and industrial applications, helping reduce dependence on fossil fuels across the archipelago.
As Indonesia works toward its goal of 23% renewable energy in its national mix by 2025, SUN Energy plays a critical role in solar adoption. Their technology platform simplifies solar installation, maintenance, and financing, making clean energy more accessible. Their strong funding position enables continued scaling of operations throughout 2025.
9. Kargo Technologies
- Total Funding: $47.4 million
- Last Funding: July 2024
- Focus: E-Commerce Platforms, Freight Service, Logistics, Marketplace, Software, Transportation
Kargo Technologies has raised $47.4 million to digitize Indonesia’s fragmented trucking and logistics industry. Their platform connects shippers with transporters, optimizes routes, and provides real-time visibility across complex supply chains.
Indonesia’s geography presents unique logistics challenges, with goods moving across thousands of islands via multiple transportation modes. Kargo’s technology helps reduce costs, improve reliability, and increase efficiency in this critical sector. Their July 2024 funding round provides resources for product development and geographical expansion in 2025.
10. SkorLife
- Total Funding: $12.4 million
- Last Funding: January 2025
- Focus: Financial Services, FinTech
SkorLife secured $12.4 million in funding for their innovative approach to credit scoring and financial identity in Indonesia. Their platform helps consumers understand, build, and leverage their credit profiles while providing financial institutions with better risk assessment tools.
In a market where credit reporting infrastructure remains underdeveloped, SkorLife addresses a fundamental gap in Indonesia’s financial system. Their consumer-centric approach educates users about financial health while creating more robust data for lenders. Their recent funding supports expansion of their user base and financial institution partnerships throughout 2025.
Key Trends Shaping Indonesia’s Startup Ecosystem in 2025
Analysis of the complete dataset reveals several defining trends in Indonesia’s evolving startup landscape:
1. Financial Inclusion Focus
With 25 startups operating in financial services and fintech, addressing the needs of Indonesia’s largely underbanked population remains a primary focus. The substantial funding for companies like AwanTunai, Qoala, and Honest demonstrates investor confidence in Indonesia’s financial evolution.
2. Sustainability and Clean Energy Growth
Companies like Maka Motors (electric vehicles), SUN Energy (renewable power), and Swap (clean energy) highlight increasing investment in Indonesia’s green transition. As the country faces climate challenges, startups addressing sustainability are attracting significant capital.
3. Agricultural Technology Advancement
Indonesia’s agricultural sector is seeing meaningful innovation through companies like Chickin, Aruna, and HiFeed. These startups combine technology with deep domain knowledge to improve efficiency and sustainability in food production.
4. Logistics Solutions for Archipelagic Challenges
Indonesia’s unique geography creates distinct logistics challenges, addressed by well-funded startups like Kargo Technologies. The sector is seeing continued innovation in last-mile delivery, freight marketplaces, and supply chain visibility.
5. Regional Expansion Beyond Jakarta
While Jakarta remains Indonesia’s startup capital with 59 companies headquartered there, emerging hubs in Bandung, Yogyakarta, and Surabaya show the ecosystem’s growing geographical diversity. This trend supports more inclusive economic development across the nation.
Indonesia’s Position in the Southeast Asian Startup Landscape
Indonesia’s startup ecosystem continues strengthening its position within Southeast Asia:
- Digital adoption: Over 200 million internet users with rapidly increasing smartphone penetration
- Government support: Supportive regulatory environment for startups and digital economy
- Talent development: Growing pool of technical and entrepreneurial talent
- Venture capital growth: Increasing presence of both regional and global VC investors in Indonesia
With Q1 2025 showing robust funding activity ($93.5 million across 14 deals), Indonesia’s startup ecosystem demonstrates resilience and continued growth potential. The country’s unique combination of market size, digital adoption, and entrepreneurial energy positions it for continued leadership in Southeast Asia’s innovation economy.
Conclusion
Indonesia’s startup ecosystem enters 2025 with strong momentum, diverse sectoral representation, and increasing funding sophistication. The top-funded companies highlighted in this analysis represent the ecosystem’s maturation, with business models addressing fundamental challenges in financial services, transportation, agriculture, and energy.
This analysis is based on funding data spanning from 2024 through early 2025 for 114 Indonesian startups. Company rankings and funding amounts are subject to change as additional investment rounds are completed.
Digital growth strategist with 10+ years of experience transforming startups across various industries. He created Startup Guru Lab to share battle-tested frameworks that eliminate costly trial-and-error and deliver measurable results.