Midjourney Growth Strategy: Discord-First AI Revolution to $500M Revenue (Case Study Analysis)
In 2025, Midjourney achieved a remarkable $500 million in annual revenue, up from $300 million in 2024—representing a 67% year-over-year growth rate. What makes this achievement extraordinary is that Midjourney accomplished this milestone with just 131 employees, zero external funding, and no traditional marketing spend, while operating primarily through Discord rather than building a conventional […]