How Slack Grew to 10M Users Without Ads: Complete Growth Blueprint
Slack grew from 8,000 to 10 million users without spending on ads. They used three core strategies: product-led growth with a generous freemium model (26% conversion vs 1-5% industry average), word-of-mouth amplification through Twitter’s “Wall of Love” (10,000 tweets monthly), and network effects that made the platform more valuable as teams joined. Result: $1.7 billion […]
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